What We Have Learned From Our Customer
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We learned our customers are looking for affordable, durable, and available parts for their cars.
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Our customers are in the range of 18-24 with some wider variations of older customers.
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Our customers are willing to pay anywhere from $50-200 for a part and upwards of that for larger more detailed parts like a bumper.
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Customers would use the parts as they are needed on their cars, depending on how dated the car is a more regular frequency of parts may be needed for restoration.
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Customers are looking to know how our product would match up against manufacturer parts. For the main part they are thinking our affordability is a huge plus and manufacturers parts can be difficult to find.
Customer Take-Aways
Affordability is Key
Majority of customers prioritize price, viewing $50-$200 as an acceptable range.
Durability Matters
High-quality materials that rival or exceed manufacturer parts are essential.
Recurring Need
Customers would use the service frequently for restoration or maintenance, depending on their car’s age, appreciating the consistent quality and precision that ensures every part meets or exceeds original manufacturer standards.
Customer Data
Detail Plan for the Customer Experience
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Customer Connection:
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Customers find 3D Auto Werks through targeted social media ads, search engine optimization (SEO), and collaborations with influencers.
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A clean, user-friendly website offers a part-search feature and customization options.
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Customer Service Experience:
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Dedicated live chat and email support for order inquiries.
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An easy return/replacement policy ensures customer satisfaction.
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Educational videos guide customers on part installation.
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Value Communication:
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Clear cost breakdowns and material durability comparisons on the website.
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Highlighting customer testimonials and case studies showcasing successful part usage.
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Testimonials
Ally Roberts
- Budget-Conscious Daily Driver -
"When my older Camry needed a replacement reservoir cap, the dealership quoted me $120. Thankfully, I found 3D Auto Werks. Their 3D-printed cap was affordable, durable, and arrived quickly. Their customer service team walked me through the process, and I’m confident I’ll return for any future needs. Highly recommended!"
Sarah Martinez
- DIY Enthusiast -
"As someone who loves customizing my Japanese imports, 3D Auto Werks has been a game-changer. I used their design services to create a one-of-a-kind shift knob, and it turned out amazing. Their online platform made it so easy to upload my design, and the team was super helpful in refining it. The final product exceeded my expectations!"
John Andrews
- Classic Car Collector -
"I’ve been restoring classic cars for years, and finding parts for my vintage Mustang was always a challenge. 3D Auto Werks made it easy. Their custom 3D-printed parts fit perfectly and saved me hundreds compared to OEM replacements. The team even helped me design a custom emblem for my project. I couldn’t be happier with their service."
Prototype
This prototype showcases the complete journey of creating a brake reservoir cap using 3D printing technology. From the initial CAD design in STL format to the final installation on the reservoir, each step highlights the precision and reliability of 3D Auto Werks' process. The printed cap is compared against the original part, demonstrating its accurate replication and functional reliability. Finally, a cost comparison emphasizes the significant savings offered by our 3D-printed solution versus traditional dealership pricing, providing customers with an affordable, durable alternative that meets their needs.
Organizational Structure
Vik Hurtado
Founder and CEO
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- Strategic oversight, solving startup challenges -
Dalton Davis
Chief Product Officer
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- Design and fulfillment -
Luca DiPaolo
Chief Marketing Officer
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- Customer engagement and long-term development -
Massimo Pastizzo
Head of Logistics & Sales
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- Operations and sales management -
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Legal Structure:
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LLC: Offers flexibility, liability protection, and tax efficiency for a small startup.
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Staffing Plan:
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Early stage: Focus on core team for efficiency.
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Future: Scale by hiring production specialists and customer service representatives.
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